Olo
At Olo I lead design across multiple business units serving 700+ restaurant brands and 85+ million connected guests. From enterprise operational dashboards to consumer ordering applications, I focus on creating cohesive platform experiences that balance user needs with complex business requirements at massive scale.
Check out a brief overview of selected projects below, or
Design Systems & Organizational Leadership
Leading design strategy across multiple business units at scale requires systematic thinking about both design quality and organizational effectiveness. I've built design systems and team processes that enable consistent, high-quality experiences while supporting rapid business growth and cross-functional collaboration.
Design Systems Leadership
I created scalable design foundations that enable teams to ship faster while maintaining exceptional quality. Leading Olo's design system Cookbook, I focused on high-leverage patterns such as streamlined forms, intuitive navigation, and optimized operational workflows that compound impact across multiple business units. My approach creates shared languages between design and engineering, enabling autonomous decision-making within consistent frameworks.
Cross-Functional Platform Strategy
I partnered with product and engineering leadership to establish design architecture that scales across complex organizational structures. This included building design review processes, documentation standards, and collaboration frameworks that enabled consistent decision-making while supporting rapid product development. My approach ensured design quality that scales rather than create bottlenecks as teams grow.
Systems as Force Multiplier
I created design operations that eliminated friction and accelerated team velocity without compromising quality. Through streamlined design reviews, proactive documentation, and structured mentorship programs, I built operational foundations that enabled individual designers to have outsized impact. This systematic approach scaled design capabilities and operational excellence faster than headcount growth.
Impact
The design systems and operations I've built have measurably improved development velocity while elevating design quality standards. Teams now ship consistent, high-quality experiences using proven patterns, enabling Olo to serve enterprise customers more effectively while scaling platform capabilities for continued growth.
Enterprise Platform Strategy
Enterprise restaurant groups require platform solutions that balance brand differentiation with operational efficiency. I led strategic design initiatives that enable complex multi-brand management while maintaining seamless customer experiences and streamlined internal operations
Strategic Architecture Approach
I collaborated with product and engineering leadership to design Olo's configurable platform that accommodates vastly different business models: from Sweetgreen's health-focused customization to Five Guys’ fast-casual efficiency needs. This required systematic analysis of how different restaurant concepts approach menu presentation, ordering flows, and customer engagement, then architecting solutions that could flex without compromising brand authenticity or operational performance.
Cross-Functional Enterprise Strategy
Working directly with enterprise sales teams and restaurant operators, I designed comprehensive business and guest management capabilities that enabled restaurants to build lasting customer relationships across all touchpoints. The guest profile and feedback systems I created allowed brands to understand customer preferences, track dining history, and deliver personalized experiences while maintaining operational efficiency across multiple locations and service channels.
Scalable Business Impact
The enterprise platform architecture I designed merged legacy systems, modern capabilities, and acquired products into one seamless experience, unlocking a flywheel effect that drove customer and module growth. This unified platform reduced onboarding new brands from two weeks to instantaneous, directly supporting Olo's enterprise expansion across major restaurant groups processing millions of orders.